Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Cold calls are dead, and buyers are tired of empty promises. In this episode, I sit down with Matthew Paxton from McGrath South Brisbane, who has built his success on efficient systems, tight databasing and genuine nurturing. With 62 sales in the past year, Matthew shares exactly how he manages his database, qualifies buyers, and makes open homes stand out.

◼️ Why cold calls without relevance fail

◼️ How to build a tight, effective database

◼️ The buyer work that agents often miss

◼️ Making open homes memorable and productive

◼️ Non‑negotiables that drive consistent growth

Timestamps:

00:00:00 - Introduction

00:01:24 - Guest Introduction: Matthew Paxton

00:02:31 - Matthew's Real Estate Journey

00:04:31 - Defining and Managing a Database

00:05:53 - Call Strategies and Relevance

00:07:09 - The Death of Traditional Cold Calls

00:08:55 - Conjuncting with Other Agents

00:09:21 - Mail Marketing and Social Media

00:10:21 - Effective Open Homes

00:13:01 - Building a Database from Scratch

00:15:44 - Non-Negotiables in Real Estate

00:17:44 - Qualifying Buyers

00:18:07 - Structuring Buyer Follow-ups

00:22:02 - Ensuring Follow-up Consistency

00:25:08 - Importance of Buyer Qualification

00:26:11 - Criteria for Prioritizing Buyers

00:28:05 - Database Building and Seller Prospecting

00:30:07 - Strategic Text Messaging

00:32:01 - CRM and Data Management

00:33:52 - Case Studies and Demonstrating Value

00:35:18 - Providing Client References

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Matthew Paxton:

https://www.instagram.com/mattpaxton.mcgrath/

https://www.linkedin.com/in/matthew-paxton-71b0697a/

Book an appointment: https://www.mcgrath.com.au/agents/matt-paxton-a1VRE000003ffWx2AI

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan tackles the question dominating headlines: is the Australian property market actually on the edge of collapse, or are we being played by sensationalism again? After living through the GFC, the Brisbane floods and COVID, he breaks down what’s really happening beneath the noise.

◼️ Why today’s “crash talk” doesn’t match what a real crash looks like

◼️ How media fear cycles distort the market and trigger emotional decisions

◼️ The real forces cooling the market right now, and what they actually mean

◼️ Why buyers who act during uncertainty historically come out ahead

◼️ The skills agents must sharpen to survive the next 12-18 months

Timestamps:

00:00:00 - Introduction

00:01:43 - A Walk Down Memory Lane: Real Estate Experience

00:03:55 - Understanding Market Crashes vs. Softening

00:05:20 - The Role of Media in Real Estate Perception

00:08:40 - Current Market Analysis: What to Expect

00:10:40 - Key Factors Driving Market Changes

00:12:48 - The Importance of Timing in Real Estate

00:14:25 - Market Dynamics: Luxury vs. Entry-Level Properties

00:15:35 - Opportunities for Agents in a Changing Market

00:18:30 - The Long Game: Building a Sustainable Career

00:20:50 - Advice for Sellers in a Declining Market

00:22:30 - Advice for Buyers: Timing and Strategy

00:24:50 - The Critical Role of Agents in Negotiation

00:26:40 - Educating Sellers and Buyers

00:28:30 - Reestablishing Connections and Prospecting

00:30:50 - Mindset and Longevity in Real Estate

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with high performer Mikaela Crone to break down the habits, systems and mindset behind consistent results in a shifting market. With over 80 transactions in the past 12 months, Mikaela shares how buyer work, team communication and community presence compound into long term success.

This episode covers:

■ How high performers stay upbeat and competitive

■ Why team communication creates a better seller experience

■ The buyer work strategies that turn into future listings

■ How community involvement becomes real lead flow

■ What keeps agents mentally grounded under pressure

Timestamps:

00:00:00 - Introduction

00:02:06 - Mikaela's Background in Real Estate

00:03:10 - Transition to Leading Her Own Team

00:04:21 - Characteristics of High Performing Agents

00:05:38 - Importance of a Positive Office Environment

00:06:27 - Customer Experience in Real Estate

00:08:17 - Effective Communication with Sellers

00:09:22 - Utilizing Group Chats for Updates

00:10:26 - Community Involvement as a Marketing Tool

00:12:20 - Prospecting Strategies for Lead Generation

00:15:29 - Importance of Working with Buyers

00:16:38 - Balancing Buyer and Seller Focus

00:18:49 - Building Relationships with Buyers

00:20:00 - Long-Term Client Relationships

00:21:42 - Starting Again as an Agent

00:23:17 - Advice for New Agents

00:24:50 - Managing Stress in Real Estate

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Mikaela Crone:

https://www.instagram.com/mikaelacrone_place/

https://www.facebook.com/mikaelacroneplace/?ref=NONE_xav_ig_profile_page_web