From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy cover art

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

By: Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
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Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones | Brand Messaging and StoryBrand Marketing Strategist Economics Marketing Marketing & Sales
Episodes
  • Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

    Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar
    Jun 16 2026

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


    Most coaches invest in website marketing and wonder why no one's booking. My client Heidi Allsop was in that exact spot, talented, experienced, and completely stuck. Her website wasn't the problem. Her messaging was.


    Heidi is a master life and parenting coach for moms raising teenage boys, and when she came to me, her website marketing strategies were focused on the wrong person. She was talking about herself instead of her client. Once we rebuilt it around client storytelling and StoryBrand principles, everything changed. The calls started coming in. The conversions went up. And two months in, she had already recouped her entire investment.


    In this episode, Heidi shares what it actually felt like to go from defeated to confident, and what made the difference.


    What you'll hear in this episode:

    • The specific messaging mistake Heidi was making that kept her website from converting, and what finally flipped the switch

    • Why the calls Heidi books now are a completely different quality than the ones she was getting before

    • The one thing we added to her website that her dream clients were secretly hoping to find


    Press play to hear exactly how Heidi's website went from a digital business card to a client-booking machine.


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    12 mins
  • Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

    Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
    Jun 2 2026
    Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.Here's what we cover in this episode:The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit recordWhat it actually takes to build the kind of know, like, and trust that converts listeners into clientsThe one mindset shift that makes getting on camera feel less like a performance and more like a serviceThis conversation will change how you think about showing up on video.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    42 mins
  • Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples

    Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
    May 19 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.Here's what this episode covers:Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
    Show More Show Less
    26 mins
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