What if the secret to pitching yourself has nothing to do with you? Forbes Riley — known as the Queen of Pitch — has generated over $2.5 billion in sales as a TV host, entrepreneur, and pitch coach. In this episode of What Really Works, Dr. Michelle Rozen sits down with Forbes for a conversation that will completely change how you walk into any room.

Forbes breaks down why most people get their introduction wrong, how to instantly connect with anyone by focusing on what you can do for them, and why clarity about yourself must come before clarity with others. She also shares her deeply personal journey — from a girl with crooked teeth and no confidence to one of the world's most compelling communicators — and the lesson she learned about setting consequences (not just goals) to finally get the results she wanted.

In this episode:

• Why your elevator pitch fails (and what to say instead)

• The "for them" reframe: how to instantly become memorable

• Why personal clarity has to come before client clarity

• Forbes's "crooked teeth to TV host" transformation

• Consequence setting vs. goal setting — the missing piece in personal change

• How to use a pitch in a job interview, a sales call, or a first meeting

Quick answers:

Who is Forbes Riley? — A TV host, entrepreneur, and pitch expert who has personally generated more than $2.5 billion in product sales. Often called the "Queen of Pitch."

How do you pitch yourself in 30 seconds? — Focus on what you can do for them, not on listing your credentials. Open with their problem, not your title.

What is consequence setting? — A goal-setting alternative where you commit to specific consequences (positive and negative) that activate when you do or don't hit your goal.

Subscribe to What Really Works with Dr. Michelle Rozen wherever you listen. Learn more at drmichellerozen.com.

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