In this episode of the Constructing Profits Podcast, Lionel Johnston sits down with Scott Hurren, CEO of Outside the Box (OTBX), a Canadian video production company that works with construction businesses across the country.

The conversation focuses on a topic many contractors know they should be doing — but rarely prioritize: video marketing.

Scott explains why video has become one of the most powerful tools for builders looking to stand out online, attract better clients, and build trust before the first conversation ever happens.

They also discuss why so many contractors struggle to get started with video, the common misconceptions that hold businesses back, and why execution matters far more than perfection when it comes to creating content.

Scott shares practical strategies contractors can use immediately, including how to structure a “media day” that produces months of content, the difference between social media videos and website videos, and simple ways builders can start capturing powerful testimonial content using nothing more than a smartphone.

For contractors who want to generate more visibility, build credibility with homeowners, and turn their projects into ongoing marketing assets, this episode offers a practical roadmap for making video a consistent part of their marketing strategy.

• Why contractors struggle to start using video in their marketing
• Why authenticity and consistency matter more than production quality
• The difference between short-form social content and website videos
• How to plan a single media day that produces months of marketing content
• Creative ways to share video production costs with subcontractors
• A simple testimonial video strategy any contractor can implement immediately

Scott Hurren
CEO, Outside the Box (OTBX)