Episode VI: Branding

Name: Episode VI: Branding
Brand: Audible Originals
SKU: PC_30F8_000006UK

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About this listen

In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.©2020 NBA Entertainment (P)2020 NBA Entertainment

NBA EntertainmentPushkin IndustriesAudible OriginalsJ.A. AdandeB.J. ArmstrongAudible Originals

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