Educating Car Owners - Building Trust and Communicating Value
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Educating Car Owners - Building Trust and Communicating Value
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Summary
We speak to Laura Kürzel, Product Manager of Bosch’s Vehicle Health Certificate team to talk about the critical role garage owners and mechanics play in educating car owners about the importance of routine maintenance. By fostering trust and explaining technical issues in relatable terms, mechanics can empower customers to care for their vehicles and see the value in preventative care.
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