EP90 500 Years of Beretta – Ricardo Olivieri
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EP90 500 Years of Beretta – Ricardo Olivieri
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In this episode of Sheep Fever, Gray Thornton sits down with Ricardo Olivieri of Beretta to explore what it means to represent a brand with over 500 years of history. Olivieri shares insight into Beretta's enduring philosophy, from its deep-rooted commitment to craftsmanship to the generational knowledge passed down through its workforce. The conversation offers a behind-the-scenes look at how a firearm moves from concept to completion, highlighting the precision, artistry, and innovation that define the brand.
The episode also touches on Beretta's role in conservation, including a standout moment from the 2026 Sheep Show where a one-of-a-kind SO6 EELL Sparviere Marco Polo shotgun raised more than $500,000. Those funds are now supporting wild sheep conservation efforts through the ION Partnership across Idaho, Oregon, and Nevada—putting a 500-year legacy to work on the ground for wild sheep.