Welcome to In The Shop with Atomic Autoworks Garage, where we bring you conversations with the builders, racers, entrepreneurs, fabricators, and industry professionals shaping the future of the automotive world.

In this episode, Eddie Barrett welcomes Rachel, better known as SubiGurlDrifts, Brand Manager for Ignition Speed Racing. Rachel shares her journey into drifting, motorsports, and automotive marketing while discussing what it takes to build successful race teams, strong brands, and engaged automotive communities.

Ignition Speed Racing supports drivers, race teams, businesses, and charitable organizations through professional branding, apparel, merchandise, content creation, marketing, and event promotion, helping competitors grow both on and off the track.

In this episode we discuss:

• The world of drifting and grassroots motorsports
• Rachel's journey into the automotive industry
• Building a successful motorsports brand
• Content creation for automotive businesses
• Social media marketing for race teams and drivers
• Branding, apparel, and merchandise in motorsports
• Supporting charities and automotive events
• Women in motorsports and the growing racing community
• Entrepreneurship and building relationships within the industry
• The future of automotive media and motorsports marketing

Whether you're a drift enthusiast, racer, automotive content creator, business owner, or simply passionate about the automotive industry, this episode provides valuable insight into how branding, marketing, and community play an essential role in modern motorsports.

About Atomic Autoworks Garage

Atomic Autoworks Garage is dedicated to preserving the skilled trades through real-world education, automotive restoration, custom interiors, fabrication, paint and body repair, detailing, and conversations with the professionals shaping today's automotive industry.

Our mission is simple:

Teach. Build. Restore. Inspire.

Visit us at:

🌐 https://www.AtomicAutoworks.com

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Thank you for listening and supporting our mission to Bring Back the Trades.