What does it take to grow a single dental practice into a thriving multi-location organization—and then step back from the day-to-day to pursue an even bigger mission? In this episode of Dentistry Unmasked, Brian and Pam chat with Dr. Chris Lugo, The Dentrepreneur and a pediatric dentist, educator, and mentor who transformed one practice into five while mastering the art of remote leadership. Armed with both clinical expertise and an MBA, he shares how he built systems, developed teams, and created a scalable business that no longer depended on his physical presence.But his story doesn't stop there. Having achieved professional success, he shifted his focus toward a new purpose: teaching, consulting, mentoring, and helping other dentists reach their full potential. Learn how he leveraged business principles to create freedom, expand his impact, and pursue a vision larger than clinical practice alone.Whether you're dreaming of practice growth, exploring leadership opportunities, or wondering how to create a career with greater purpose and flexibility, this conversation offers valuable insights and inspiration.

This week on Dentistry Unmasked, Pam and Brian sit down with Stephen Taylor, Marketing Director at Delmain, for a candid conversation about one of the hottest topics in dentistry today: artificial intelligence in dental marketing. Stephen breaks down where AI can truly add value, where it falls short, and how practices can leverage technology without losing the human connection patients still crave. The discussion explores how dental marketing has evolved in the age of social media and reveals the procedures younger patients are increasingly seeking as they navigate the influence of online trends and digital self-image. Stephen also shares practical insights on measuring marketing success, tracking return on investment, and avoiding the common pitfalls that leave dentists guessing whether their marketing dollars are working. If you've ever wondered how to separate marketing hype from reality, this episode delivers actionable advice on building a sustainable growth strategy and partnering with trusted experts to help your practice thrive. The takeaway? Successful dental marketing is too important—and too complex—to go it alone.Tune in for an engaging discussion on AI, patient trends, marketing metrics, and how to make smarter decisions that drive practice growth.

Are your restorative materials working with or against your bonding protocol? In this episode of Dentistry Unmasked, we take a deep dive into some of the most exciting developments in restorative dentistry with Dr. Nate Lawson, a leading expert in dental materials science. We explore the growing popularity of dual-cure bulk-fill composite resins, including a critical discussion on their compatibility—or incompatibility—with certain bonding agents. Learn the science behind these interactions, how they can impact clinical outcomes, and the practical steps you can take to ensure predictable success. We also examine the latest advancements in 3D-printed dental materials and what emerging research reveals about their performance and future applications in clinical practice. Plus, discover why injection-molded composites continue to generate interest and what current evidence says about their potential advantages. Whether you're placing direct restorations every day or simply want to stay ahead of the rapidly evolving world of dental materials, this episode delivers valuable insights you can apply immediately in practice.

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