This was one of our weekly Ask Me Anything sessions. It started with such an interesting and important set of questions from someone who wrote in anonymously. During the session, they added more context (anonymously).

I figured many people might hear themselves in these questions, so I wanted to share it to the podcast platforms.

Initial question: I regret moving into UX and now I don't know what to do. On one hand, I'm glad I found a field that resonates with me and aligns with what I'm good at. On the other hand, I'm not happy about the people I've encountered in the larger community and how companies set people against each other. I'm sort of relieved that the industry as it exists now will collapse in on itself, but I'm also attached to it and not sure how to move out of it — how can I reframe my story so this makes sense and I can move forward with my life? I'm embarrassed by how UX has been treated. I find solace in the fact that AI will eat most people's jobs and they will have to justify their existence the same way UX people have. I'm angry, frustrated, and annoyed. I'm finding it hard to stay positive and I'm tired of rebranding.

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In spring 2025, I started researching and writing a webinar in response to the predictions I saw that AI would cause a UX resurgence. AI would crash the plane and they'll rehire us! AI is all hype, and just show you can be strategic to keep your job. Learn more UI design. Employers will understand the importance of Design and good design education.

Did those come true? We ​now have a whole year to look back on.

We'll start last year's article disagreeing with common predictions, and then this year's article looking back on how incorrect those predictions were. https://medium.com/r-before-d/one-year-later-did-ai-cause-a-ux-resurgence-0fc6968e48f4

You can now buy my new book in most formats. https://AtomicPMF.com That pages also links to my course on product-market fit and using AI thoughtfully in research!

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All episodes are marked "explicit" since sometimes we use swear words.

Let's read and discuss my article at https://rbefored.com/fire-people-who-declare-their-industry-dead-55e1d168645f

Holy cats, it's here! You can now buy my new book in most formats. https://AtomicPMF.com

Check out my free webinar about better product-market fit and using AI thoughtfully in UX qual research! It's a preview of my new course. https://atomicpmf.com

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Join our free community. All links at https://dcx.to

All episodes are marked "explicit" since sometimes we use swear words.

There's a new feature in Claude, and it might help Anthropic eat the lunch of other tools... that already run the Claude API. It's an interesting cannibalization. Sorry that this one doesn't work as well as an audio-only podcast! I try to describe everything.

Holy cats, it's here! You can now buy my new book in most formats. https://AtomicPMF.com

Check out my free webinar about better product-market fit and using AI thoughtfully in UX qual research! https://atomicpmf.com/lightning

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Join our free community. All links at https://dcx.to

All episodes are marked "explicit" since sometimes we use swear words.

We'll read and discuss my new article about how the "human in the loop" isn't enough. https://medium.com/r-before-d/human-in-the-loop-vs-ai-running-wild-265cb3e38368

Holy cats, it's here! You can now buy my new book in most formats. https://AtomicPMF.com

Check out my upcoming free webinar about better product-market fit and using AI thoughtfully in UX qual research! I'm also running a Life After Tech cohort to help you brainstorm next career moves or work areas. https://atomicpmf.com/courses

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Join our free community. All links at https://dcx.to

All episodes are marked "explicit" since sometimes we use swear words.

We'll read my new article about ​how I tested an AI voice agent. https://rbefored.com/ai-user-research-conversation-cc06367c4efb And since I opened up this AI agent to my community, we'll see what else it captured.

Holy cats, it's here! You can now buy my new book in most formats. https://AtomicPMF.com

Check out my upcoming free webinar about better product-market fit and using AI thoughtfully in UX qual research! https://atomicpmf.com/lightning

Sorry this posted out of order!

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All episodes are marked "explicit" since sometimes we use swear words.

I have a new book and course! Learn more at AtomicPMF.com. I'm teaching my three-level model to product-market fit, which you'll need if you have products or services you want humans to buy.

As part of the course, I'll be teaching how I use AI in my work. I've been refining my technique for over 1.5 years, and am excited to teach it to you! The course can be taken live, or watch the live sessions later, and take the course asynchronously.

If you're under pressure to use AI more, or you're curious about how to do it thoughtfully and with high quality, my course is for you!

The demo at the end of this live webinar got a bit funky. To see a better demo, see my Oct 2025 video at https://dcx.to/275, starting around 24 minutes in. I've refined by technique since then, but it's a better example than what happened here!

This video was the 1-hr preview for the course, so I don't go into everything, but please check the course out! atomicpmf.com/courses

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All episodes are marked "explicit" since sometimes we use swear words.

Join me and special guest Piermario Orecchioni as we discuss website topics you might not understand. Come ask your questions!

Sorry for the slight echo for the first 38 min. I didn't realize that a second mic in the room was also on. OOPS!

Holy cats, it's here! You can now buy my new book in most formats. https://AtomicPMF.com

Check out my upcoming free webinar about better product-market fit and using AI thoughtfully in UX qual research! https://atomicpmf.com/lightning

Support the show

Join our free community. All links at https://dcx.to

All episodes are marked "explicit" since sometimes we use swear words.