"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"

That's how we open this week's episode of Dare to Launch.

Here's my answer – the value of information is trending towards zero.

I chose those words very carefully. And when you check out the episode, you'll see why.

I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling.

So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business.

This is a spicy episode.

Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉

We also get into:

• Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line)

• The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space

• The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!)

• Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy)

• What your customers are REALLY buying in an AI world – and how knitting can help you sell it

• The most AI proof business I know – and the human elements AI can't replicate

• Why people using AI to solve their problems for free could be your best customers

… and more.

Don't believe the doom-and-gloom…

There's opportunity here with AI… and you have more control over it than you might realise.

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Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

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Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/

My Launch Coaches are awesome.

And in this episode, you get to see it for yourself.

Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures…

… and then from 6 to 7 figures.

They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures.

Every week, they're debriefing, analyzing, and see what actually works.

They get into:

• Why the shortest path is also the safest path

• The $700K shift – what to do when things go sideways in a launch

• The mindset shift it takes to hit 7-figures

• How to crush imposter syndrome

… and more.

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If you want to know what it really takes to get to 5, 6, and 7 figures, this episode shows you how.

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

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Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Free Launch Audiobook at 👉 https://getyoulaunched.com/

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Chris only had one request for this special Q&A episode of Dare to Launch…

"Don't tell Jeff and Dan the questions ahead of time."

So this is us – on the spot – answering some of the biggest questions about launching and marketing.

Here are some of the ones Chris fired at us:

• "If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a failed launch – what would that rule be?"

• "What are some of the ways businesses destroy the trust they've spent years building?"

• "What ticks you off when you see it in someone's marketing funnel?"

• "What do most people include in their launch – that they should actually cut?"

• "How can new launchers deal with the awkward pause after asking for the sale?"

• "How important is it to be a "category of one"?"

If any of those resonate… or you want our unfiltered take on the biggest launch topics…

Check out this week's episode.

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!