Customer Led Innovation With Shantanu Srivastava
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Customer Led Innovation With Shantanu Srivastava
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Summary
Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.
In this episode we discuss:
- The risks and benefits of evolving a brand
- Customer led innovation
- Making innovation work inside a company
- How challenger brands see innovation v mega brands
- Innovating inside a start up
- Humans v AI in research
Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.
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