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Culture Architects™

Culture Architects™

By: David J. Friedman
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About this listen

 Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick. Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys. If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.Copyright CultureWise LLC Economics Leadership Management Management & Leadership
Episodes
  • 52. Understanding the Dimensions of Trust w/ Dennis & Michelle Reina

    52. Understanding the Dimensions of Trust w/ Dennis & Michelle Reina
    Mar 30 2026
    In this episode of the Culture Architects podcast, we explore the science and practicalities of trust-building with researchers and authors Drs. Dennis and Michelle Reina. Learn about the three dimensions of trust—character, communication, and capability—and how simple, deliberate behaviors can enhance teamwork and reduce friction. This episode offers practical strategies for rebuilding trust and highlights its importance in both professional and personal settings.
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    55 mins
  • 51. Moving People, Not Just Furniture: Larry O’Toole and the Gentle Giant Way

    51. Moving People, Not Just Furniture: Larry O’Toole and the Gentle Giant Way
    Mar 9 2026
    In this episode of Culture Architects, David Friedman interviews Larry O'Toole, founder of Gentle Giant Moving Company. They discuss Larry's journey from engineer to entrepreneur, the unique culture he has built within his company, and the importance of hiring the right people. Larry shares insights on creating a positive customer experience, establishing core values, and the challenges of the moving industry. He emphasizes the significance of empathy in customer service and the need for intentionality in leadership and training. The conversation concludes with Larry's thoughts on sustaining a positive work environment and the future of Gentle Giant.
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    1 hr
  • 50. From Shopping Centers to Strong Teams: How Andy Weiner Built RockStep Capital

    50. From Shopping Centers to Strong Teams: How Andy Weiner Built RockStep Capital
    Feb 16 2026
    In this episode of the Culture Architects podcast, David Friedman interviews Andy Wiener, CEO of RockStep Capital, who shares his journey from running a family retail business to establishing a successful real estate investment company. Central to RockStep Capital's operations is a strong emphasis on company culture, encapsulated in the 'RockStep Way,' a set of 26 behaviors that guide employee actions and decision-making. Andy discusses the evolution of his vision for the company, the importance of building a high-performance team, and the challenges of maintaining a strong culture as the company grows. He emphasizes the significance of intentionality in defining behaviors and the role of leadership in fostering a positive work environment. The conversation also touches on the integration of Rocksteps with business operations and the lessons learned along the way, highlighting the importance of passion and commitment in driving company culture.
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    48 mins
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