In this episode of The Spark, Mark Scrivner sits down with Robert Froedge, EVP and Executive Creative Director at Lewis Communications, to explore the mindset behind decades of award-winning creative leadership. From growing up in Nashville to leading teams across multiple offices, Robert shares how storytelling, craft, and curiosity have shaped his approach to branding, advertising, and creative problem-solving.

The conversation dives deep into the evolution of the creative industry, from drafting tables and early computers to AI-powered workflows transforming agency life today. Robert offers practical insights on embracing change, mentoring young creatives, balancing creativity with measurable business results, and why human connection still matters in a rapidly evolving digital world.

00:04 — Robert reflects on growing up in Nashville and returning to the church where he spent much of his childhood.

05:24 — A high school poster contest sparks Robert's passion for graphic design and creative storytelling.

11:20 — Robert shares the emotional story of nearly turning down his job at Lewis Communications and why Larry Norris' belief changed everything.

15:28 — The "magic spot" of great creative work: giving audiences just enough to connect the dots themselves.

16:53 — How Lewis Communications is embracing AI as a creative tool instead of fearing it.

33:13 — Advice for young creatives on adapting to change, embracing AI, and continuing to learn.

35:17 — Why in-office collaboration still matters for mentorship, culture, and creative growth.

Learn More & Connect:

Show Notes + Resources: https://creativeassembly.agency/ca-podcast/

Connect With Robert Froedge: https://www.linkedin.com/in/robert-froedge-33a566a/ | https://lewiscommunications.com

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health

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