In this episode, hosts Michael Mainelli and Adam Leon Smith welcome Cindy Parokkil, ISO’s AI Policy Lead and head of the Standards and Public Policy Programme, for a wide-ranging discussion on the evolving relationship between AI standards, governance, and public policy. Drawing on her experience at the United Nations, BSI, and now ISO, Cindy explains how international standards help bridge the gap between policy ambitions and practical implementation, enabling organisations and governments to turn high-level AI principles into real-world processes, risk management frameworks, and governance tools.

The conversation explores the landmark Seoul Statement launched by ISO, IEC, and ITU, examining its four core commitments: socio-technical approaches to AI, the relationship between standards and human rights, multi-stakeholder collaboration, and capacity building. Cindy discusses why these themes have become increasingly important as governments, regulators, industry, and civil society seek common approaches to trustworthy AI governance.

The episode also looks inside ISO/IEC JTC 1/SC 42, the international committee responsible for AI standards, highlighting efforts to increase participation from developing nations and strengthen links between policymakers and technical experts. Cindy shares examples from countries including Malaysia, South Africa, Brazil, and the UK, illustrating how standards can support national AI strategies and governance objectives. A thoughtful exploration of how international standards bodies are adapting to the challenges of AI, fostering global collaboration, and ensuring that diverse voices help shape the future of AI governance.