Most brands invest in screens. Very few turn them into revenue drivers.

This episode breaks down why most digital experiences fail and what actually moves customer behavior in-store.

Michael Beck and Chad Horn sit down with Jason Adams from CRI to unpack how digital signage, data, and customer psychology come together to drive real ROI. From eye-tracking insights to retail media networks, this is a behind-the-scenes look at how physical spaces are becoming programmable, measurable, and massively more profitable.

Jason shares how brands are seeing measurable lift, why static signage is a missed opportunity, and how convenience stores are quietly evolving into media platforms.

If you operate in retail, QSR, or hospitality, this is the playbook for turning attention into revenue.

Topics covered:
• Why most digital signage fails
• How eye tracking changes menu design
• The real ROI of moving from static to dynamic
• Why C-stores are becoming media companies
• How retail media networks unlock new revenue streams
• The role of data and AI in physical experiences

Guest: Jason Adams, CRI

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#DigitalSignage #RetailMedia #QSRMarketing #CustomerExperience #CStore #MarketingStrategy #GTM #AIinRetail #HospitalityTech

The conversation delves into the rethinking of the restaurant industry, focusing on the intersection of technology, loyalty, and real-world operations. It explores the cost and economics of online ordering, the consumer experience and adoption, the future of delivery, and concludes with key takeaways and a call for kindness.

Takeaways

• Rethinking the restaurant industry
• The intersection of technology, loyalty, and real-world operations

Chapters

• 00:00 Introduction and Pickup Game
• 06:27 Cost and Economics of Online Ordering
• 18:16 Consumer Experience and Adoption
• 24:34 Fulfillment and Future of Delivery

The conversation covers a range of topics including leadership, team empowerment, customer and team member experience, personal branding, stress in business, and the reconciliation of personal values with business results. Greg Creed, former CEO of Yum Brands, shares insights on marketing philosophy, leadership attributes, and the impact of personal brand on modern businesses. The conversation also delves into the importance of vulnerability in leadership, the role of courage in leadership, and the impact of internal values on business leaders. Additionally, the discussion highlights the organization Prosper and its appeal to business leaders. The conversation with Greg Creed covers the impact of the Accelerator program, the importance of addressing negative stories and focusing on the positive impact of AI, and the significance of critical thinking in AI-driven marketing. Greg shares insights on the opportunities and impact of the Accelerator program, the need to address negative stories and highlight the positive impact of AI, and the importance of critical thinking in AI-driven marketing strategies.

Takeaways

• Leadership and team empowerment
• The impact of personal brand on modern businesses Opportunity and impact of the Accelerator program
• Addressing the negative stories and focusing on the positive impact of AI
• The importance of critical thinking in AI-driven marketing

Chapters

• 00:00 Introduction and Guest Tease
• 06:10 Leadership and Team Empowerment
• 12:52 Personal Brand and Modern Businesses
• 20:36 Stress in Business and Internal Values
• 28:08 Prosper and Taking a Stand
• 39:05 The Importance of Critical Thinking in AI-Driven Marketing
  
  #marketingstrategy #leadership #brandbuilding #AIinbusiness #customersuccess #growthstrategy #restaurantindustry #culturematters