The Building with Metal Podcast – Presented by McElroy Metal cover art

The Building with Metal Podcast – Presented by McElroy Metal

The Building with Metal Podcast – Presented by McElroy Metal

By: Jessica Hall
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Welcome to The Building with Metal Podcast, presented by McElroy Metal. Whether you're a contractor, architect, designer, or building owner, we're here to help you build better with metal. This is your source for insights and tips on metal roofing, metal walls, and metal building construction. Economics
Episodes
  • Episode 64 - AI Marketing: How to Become the Company AI Recommends with Todd Hockenberry

    Episode 64 - AI Marketing: How to Become the Company AI Recommends with Todd Hockenberry
    Jul 7 2026
    Artificial intelligence is changing the way customers search for information, evaluate products, and make purchasing decisions. But what does that mean for your marketing strategy? In this episode, we're joined by Todd Hockenberry to discuss how AI is reshaping search, content creation, and digital marketing. We break down the differences between SEO, AEO, and GEO, explore how companies can become trusted sources that AI recommends, and discuss what marketing teams should be doing today to prepare for the future. Whether you're a marketing professional, business owner, or sales leader, this episode provides practical insights to help your organization stay visible and competitive in an AI-driven world.
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    27 mins
  • Episode 63 - What Separates a Good Metal Roof Installation from a Great One? With Lane Osbon

    Episode 63 - What Separates a Good Metal Roof Installation from a Great One? With Lane Osbon
    Jun 24 2026
    A metal roof can be designed correctly, manufactured correctly, and delivered correctly—but if it's not installed correctly, none of that matters. In this episode of Building with Metal, we sit down with McElroy Metal's Weather-Tightness Warranty team to discuss what separates a good metal roof installation from a great one. From contractor training and roof inspections to common installation mistakes and warranty requirements, we explore the critical role proper installation plays in long-term roof performance. Whether you're a contractor, architect, consultant, or building owner, this episode offers practical insights into delivering metal roofing systems that perform as intended for decades.
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    28 mins
  • Episode 62 - Can Your Rooftop Pay You Back? The Power of Metal + Solar with Spear Commercial

    Episode 62 - Can Your Rooftop Pay You Back? The Power of Metal + Solar with Spear Commercial
    Jun 10 2026
    In this episode of The Building With Metal Podcast, I speak with Mark Rangel from Spear Commercial about the critical considerations for integrating solar systems on commercial and industrial roofs. We delve into the lifespan discrepancies between solar panels and roofing materials, emphasizing the importance of aligning their longevity for cost-effective solutions. Mark shares insights on common mistakes made by contractors and designers, particularly regarding infrastructure and maintenance planning. We also explore the evolving landscape of energy demands and incentives, as well as the role of metal roofing in maximizing solar efficiency. Whether you're a contractor, architect, or building owner, this discussion is packed with essential information to help you make informed decisions about solar installations. Tune in for expert advice that could transform your approach to sustainable building practices.
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    31 mins
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