Today’s episode is one I personally needed.

As I’ve stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like:
Am I worth this? Will people actually pay this? Do I need to give more to justify the price?

So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.

Inside this conversation, Nikki breaks down one of the most powerful concepts around pricing and value:
You will often be paid the most for what is easiest for you.

We dig into her framework around the four levels of competency, and why your zone of genius—the thing that feels second nature to you—is actually where your highest value lies.

We also talk about something so many business owners get wrong when they start charging more:
Over-delivering.

Nikki shares why giving more isn’t always better—and how overwhelming your client can actually take away from their experience. Instead, we shift the focus to what really matters: a clear, confident, and supportive client experience.

And finally, we dive into one of Nikki’s superpowers:
Asking better questions.

Because the right questions don’t just lead to better sales—they lead to better relationships, better results, and clients who feel truly seen and understood.

Nikki also shares a free resource with you—her Easy Follow-Up Guide—to help you confidently stay connected with potential clients without feeling awkward or pushy. You’ll find that linked in the show notes.

If you’ve ever felt stuck around pricing, selling, or stepping into your next level of business—this episode will meet you right where you are and help you move forward with clarity and confidence.

And if you’re ready to be seen as the go-to in your industry, don’t forget to grab my free Google Business Profile workshop at msmelissarose.com/deals.

All things Nikki Rausch - The Sales Maven
Website: https://yoursalesmaven.com
IG https://www.instagram.com/your_sales_maven/
LI www.linkedin.com/in/nikkirausch
YouTube http://www.youtube.com/c/SalesMaven
FB https://www.facebook.com/yoursalesmaven/
Blog: https://yoursalesmaven.com/sales-maven-blog/
Her Gift to Us!

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

If your Google Business Profile has been suspended or you’re stuck in verification, you’re not alone. It happens.

In this episode, Melissa breaks down:

• Why Google suspends business profiles
• The difference between service areas vs physical locations
• The most common verification mistakes
• When you actually need more than one Google listing
• And what to do instead to grow your visibility the right way

If you want to stay compliant, visible, and actually get found: this episode is for you.
Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.

Because what if the real problem isn’t visibility at all?

In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.

Drawing from Mike’s Pumpkin Plan framework (a core influence behind Melissa’s Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.

Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.

If your business feels scattered, inconsistent, or like it’s working harder than it should… this episode is your permission slip to simplify.

In This Episode, We Cover:

• Why most business owners think they have a visibility problem (but actually don’t)
• The difference between a marketing problem and a focus problem
• How “too many pumpkins” shows up in your services, clients, and marketing
• Why narrowing your focus makes your messaging instantly clearer—and more powerful
• The mental hurdle of letting go of clients (even when you need the revenue)
• How to identify which “pumpkins” to remove first in your business
• What happens when you fully commit to your best clients and best work
• The real-life transformation business owners experience when they implement The Pumpkin Plan

Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.