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Book Marketing Simplified

Book Marketing Simplified

By: Jenn Hanson-dePaula
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Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!© Jenn Hanson-dePaula Art Career Success Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • Why Your Book Marketing Gets Views But Not Sales
    Apr 28 2026

    If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward.

    Links

    Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

    The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

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    6 mins
  • Book Marketing for the Author Who Refuses to Put Their Life Online
    Apr 21 2026

    If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.

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    6 mins
  • The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)
    Apr 14 2026

    If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.

    Links

    Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

    The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

    Show More Show Less
    7 mins
All stars
Most relevant
I love Jen and follow her wherever I can online. Her soothing tone and simple message makes the often overwhelming topic of marketing a book, especially on social media, feel achievable and accessible, even for me as a self-publishing novice. If I could afford it, I would hire Jen direct, but her podcast and free resources are a brilliant alternative! Thanks Jen and Marcus.

Great self publishing marketing podcast

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