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Book Marketing Simplified

Book Marketing Simplified

By: Jenn Hanson-dePaula
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Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!© Jenn Hanson-dePaula Art Career Success Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)
    Jun 16 2026

    If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel.

    Links

    FREE Book Marketing Blueprint

    The 90-Day Book Sales System

    Done-WITH-You Services:

    • Social Growth Sessions
    • Next Level Marketing Sessions

    Show More Show Less
    11 mins
  • Book Marketing for the Author Who Has More Than One Book
    Jun 9 2026

    If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why.

    LINKS

    FREE Book Marketing Blueprint

    The 90-Day Book Sales System

    Done-WITH-You Services:

    • Social Growth Sessions
    • Next Level Marketing Sessions

    Show More Show Less
    10 mins
  • Why Your Book Sales Plateau (and How to Fix It)
    Jun 2 2026

    You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up.

    LINKS

    FREE Book Marketing Blueprint

    The 90-Day Book Sales System

    Done-WITH-You Services:

    • Social Growth Sessions
    • Next Level Marketing Sessions

    Show More Show Less
    10 mins
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I love Jen and follow her wherever I can online. Her soothing tone and simple message makes the often overwhelming topic of marketing a book, especially on social media, feel achievable and accessible, even for me as a self-publishing novice. If I could afford it, I would hire Jen direct, but her podcast and free resources are a brilliant alternative! Thanks Jen and Marcus.

Great self publishing marketing podcast

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