Biography Flash 50 Cent Inks 100 Million Dollar Deal to Transform Times Square With PH Live Entertainment Empire cover art

Biography Flash 50 Cent Inks 100 Million Dollar Deal to Transform Times Square With PH Live Entertainment Empire

Biography Flash 50 Cent Inks 100 Million Dollar Deal to Transform Times Square With PH Live Entertainment Empire

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Curtis 50 Cent Jackson just dropped a bombshell in the entertainment world, inking a massive 100 million dollar deal with Planet Hollywood founder Robert Earl to launch PH Live, a celebrity-packed hub taking over the brands Times Square flagship. Time Out New York reports the venue will blend live concerts, movie premieres, nightlife, VIP parties, and immersive tech like state-of-the-art LED walls that transform the space nightly for pop-up shows, sports watch parties, or album launches. PR Newswire confirmed the March 24 announcement, positioning it as a magnet for artists, athletes, and A-listers right in Midtown Manhattan, complete with 50s favorite dishes like sweet chili shrimp and steak with mac and cheese, plus memorabilia from his music, film, and TV empire.

Black Enterprise notes this follows his Vegas residency and Candy Shop bar launch, with plans to expand PH Live to other cities, including Louisiana near his G-Unit Studios in Shreveport, where hes eyeing a permanent G-Dome after last years Humor and Harmony hit. Mens Journal and HOT 97 highlight how the deal cements 50s mogul status, turning Planet Hollywood into a hip-hop hotspot with his cultural fingerprints everywhere. No major public appearances or fresh social media buzz in the last 48 hours, but this Times Square power move screams long-term legacy, potentially rivaling his Power TV dynasty.

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