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BigDeal

BigDeal

By: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • 3 Rules For Selling To Rich People (Make A TON of Money)

    3 Rules For Selling To Rich People (Make A TON of Money)
    Jun 8 2026
    As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale. In this episode, you'll learn: The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson How to anchor the conversation around consequence, not cost, so price becomes irrelevant The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path The premium close that gives control back to the buyer and makes them feel smart for saying yes Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty. ___________ (00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans

    Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans
    Jun 3 2026
    You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do. Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same. In this episode, you'll learn: The magic loop: how to turn your boss into your biggest advocate by making them successful first Why invisible performers lose to visible performers every time and how a weekly status report changes everything The exact script to ask for a raise that gets results without threatening to quit Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview How to give difficult feedback that actually lands: professionally firm, personally warm The career killers nobody talks aboutJeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives ___________ (00:00:00) Introduction: Why Half Your Talent Wins and You Don't (00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing (00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate (00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough (00:16:30) How to Actually Ask for a Raise and Get It (00:06:13) Good Boss vs Bad Boss: Consistency Over Likability (00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm (00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust (01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient (01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint (01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing (00:58:22) Burnout Is About Vision Loss, Not Hard Work (01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses (01:32:28) Final Advice: Know What You Want and Make the Deal ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 36 mins
  • Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor

    Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
    May 27 2026
    If you've been wanting to buy a business for years, get your ticket to Main Street Millionaire Live. You’ll learn how to find the right business for you, make deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do. Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start. In this episode, you'll learn: Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms ___________ (00:00:00) Introduction: How to Raise Your First 100K Without Connections (00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product (00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need (00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage (00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust (00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds (00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost (00:20:20) When to Bootstrap vs When to Raise Millions (00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected (00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule (00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires (00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves (00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management (00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
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