TikTok Shop is growing fast, but so is the money sellers are losing without ever knowing it. In this episode, George sits back down with Agassi Korkis, co-founder of CapTrack, to break down exactly how TikTok sellers are losing thousands in unrecovered revenue and how to get it back before the 60-day window closes forever.

We cover what CapTrack does and how it works, why TikTok sellers lose 2-3x more revenue than Amazon sellers, and the 60-day deadline you cannot afford to miss. Once that window closes, the money is gone. Permanently. One brand lost $212,000 in three months and never recovered a penny because they didn't know the clock was ticking.

We also get into how the free audit process works with no upfront cost, why FBT (Fulfilled by TikTok) is the key requirement to claim reimbursements, and CapTrack's 92% success rate on cases TikTok says can't be won.

Beyond reimbursements, Agassi gives his honest take on whether brands should add TikTok Shop to their business, how to test with your hero products first, and the TikTok to Amazon halo effect where one brand hit six figures from month one. We also talk about TikTok Live as the QVC of our generation, how micro-influencers with 20k followers are making a full-time living, and why TikTok's algorithm rewards content over follower count.

If you're selling on TikTok Shop or thinking about it, this episode could save you thousands.

#TikTokShop #CapTrack #TikTokSeller #EcommerceReimbursements #AmazonFBA #TikTokCommerce #TikTokLive #EcommerceTips #TikTokBusiness #FulfilledByTikTok #MicroInfluencers #EcommerceStrategy #TikTokSales #ClearAds #BusinessPodcast

Agassi Korkis co-founded Carbon Six, scaled it to over $50M in annual revenue, and helped sell it for more than $200 million in just 3.5 years. Now he's back with CapTrack, a tool that recovers lost revenue for TikTok Shop sellers.

In this episode, George sits down with Agassi for a deep dive into one of the most impressive SaaS exits in the Amazon space and what he's building next. We cover how he got involved at 27 with zero Amazon knowledge, the decision to buy 16 companies in 16 months while burning $1M a month, and the one acquisition (Seller Investigators) that flipped the entire business model. He breaks down building a scrappy sales team from scratch, the painful truth about cash burn at scale, and what separates founders who exit from those who fail.

We also get into why Agassi sees TikTok Shop as the next massive opportunity, how CapTrack works, and why TikTok sellers are losing thousands without knowing it. There's a 60-day window most sellers don't know about. Miss it and the money is gone forever. Plus the TikTok to Amazon halo effect, what products actually work on TikTok Shop, and why TikTok events are a completely different world from Amazon events.

Whether you're an Amazon seller, a TikTok brand, or an entrepreneur building in ecommerce, this one is packed with real lessons from someone who's done it.
#Ecommerce #CarbonSix #TikTokShop #AmazonFBA #SaaSExit #CapTrack #AmazonSeller #TikTokSeller #Entrepreneurship #StartupStory #EcommerceFounder #AmazonTools #TikTokCommerce #BusinessPodcast #ClearAds

Between February 12 and May 31, 2026, Amazon is splitting reviews across every variation family with functional differences. Flavours, formulations, specs, generations, formulas. Reviews aren't being deleted. They're being redistributed. And the visible review count on your listings is dropping in ways most sellers aren't catching until it hits their ACoS.

In this episode, I cover what actually changed in Amazon's review sharing policy and which variations are still safe. Why this is a PPC problem before it's a review problem, because your ads get hit first when social proof drops and click-through rates soften. The Vine enrolment trap catching sellers who did everything Amazon told them to do, where one enrolment per parent means you can't re-enrol individual children once reviews are separated. And the three risk zones (green, orange, red) for auditing your own catalogue this week.

I walk through a real client example with 12 supplement flavours that went from a consolidated review count across the family to individual counts per variation overnight. The listings that had been riding shared social proof suddenly stood on their own, and the campaigns running against them felt it immediately.

There are three moves you can make before the May 31 deadline. This episode gives you all three, plus when DSP demand generation becomes the right response to a social proof gap that listings alone can't fix.