AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI cover art

AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

By: Jason Todd Wade
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AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.Jason Todd Wade Hourly
Episodes
  • AI Dive #001: Market Intelligence for the Machine-Mediated Economy
    Jun 27 2026

    Artificial intelligence is not just changing technology. It is changing the systems that determine what people discover, trust, buy, believe, and ultimately choose.

    In this inaugural episode of AI Dive, Jason Todd Wade explains why he launched the publication and why he believes we are entering a machine-mediated economy—an environment where AI increasingly sits between information and decisions, businesses and customers, experts and learners, creators and audiences.

    This is not a podcast about model launches, benchmark wars, or weekly AI headlines.

    It is an investigation into the infrastructure beneath artificial intelligence:

    • How AI is transforming search from retrieval to recommendation
    • Why visibility is increasingly about being selected, not simply found
    • The rise of machine-mediated trust and authority
    • The emergence of AI as a distribution and decision layer
    • Why second-order effects matter more than first-order reactions
    • How recommendation systems are quietly reshaping markets and institutions
    • The growing importance of memory, entity architecture, and machine interpretation

    AI Dive explores the systems that determine:

    • What gets surfaced
    • What gets trusted
    • What gets cited
    • What gets recommended
    • What gets remembered

    Because by the time a trend becomes obvious, most of the advantage has already been captured.

    This is market intelligence for the machine-mediated economy.

    • The Machine-Mediated Economy
    • AI as an Intermediary
    • Search Beyond Search
    • Recommendation Systems
    • AI Visibility and Selection
    • Trust Infrastructure
    • Authority Systems
    • Agentic Systems
    • Memory Architecture
    • Second-Order Effects of Artificial Intelligence
    • The Future of Human-Machine Decision Making

    “Most people see the interface. I want to understand the infrastructure.”

    “AI isn’t simply replacing search. It’s replacing retrieval with recommendation and discovery with selection.”

    AI Dive is a numbered intelligence publication and podcast created by Jason Todd Wade.

    Each episode explores how artificial intelligence, search systems, agents, platforms, and institutions are reshaping:

    • Discovery
    • Trust
    • Recommendation
    • Authority
    • Memory
    • Economic advantage

    The publication focuses on the layer most people miss:

    The systems behind machine-mediated decisions.

    Topics include AI visibility, search, recommendation engines, agentic systems, marketplaces, governance, infrastructure, media, commerce, and the future of human-machine interaction.

    Jason Todd Wade is an AI Visibility Architect, founder of BackTier and NinjaAI, and publisher of AI Dive.

    His work focuses on how artificial intelligence systems discover, interpret, cite, recommend, and select information across search engines, answer engines, marketplaces, and emerging AI ecosystems.

    Wade writes extensively about:

    • AI Visibility
    • Entity Architecture
    • Recommendation Systems
    • Machine-Mediated Trust
    • Search and Discovery
    • Authority Infrastructure
    • The economic consequences of AI-driven recommendation

    Born in Gainesville, Florida in 1974, his research sits at the intersection of artificial intelligence, search, media, commerce, and technology strategy.

    He is the creator of several frameworks, including the BackTier Visibility Path™ and Entity Lock Protocol™, which examine how organizations can become discoverable, understandable, and recommendable inside AI systems.

    Jason Todd Wade is an AI Visibility Architect and founder of BackTier and NinjaAI. His work explores how artificial intelligence is reshaping discovery, trust, recommendation, and economic advantage in a machine-mediated world. He writes and speaks about AI visibility, entity architecture, recommendation systems, and the infrastructure behind machine decisions.

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    6 mins
  • Florida Slice: Building Authority AI Systems Can Understand
    Jun 23 2026

    Florida Slice looks like a weekly editorial project about Florida’s most interesting cities. Strategically, it is something much larger: a working demonstration of AI Visibility Architecture.

    In this episode, Jason Todd Wade explains how Florida Slice builds authority through structured publishing, clear authorship, entity relationships, original research and sustained geographic coverage.

    Rather than producing generic travel content, Florida Slice documents the history, architecture, institutions, businesses, landmarks and people that define each Florida community. Every city feature expands a connected body of evidence that search engines and AI systems can retrieve, interpret and potentially cite.

    Jason breaks down how the project:

    • Builds regional and topical authority
    • Strengthens identity resolution around Jason Todd Wade
    • Creates original, citation-worthy resources
    • Connects cities, landmarks, institutions and people as identifiable entities
    • Demonstrates the practical application of AI SEO, GEO and AEO
    • Turns an editorial publication into a long-term machine-readable authority asset

    Florida Slice proves a central principle of AI visibility: authority is not created by repeatedly claiming expertise. It is created by building a coherent, credible and externally verifiable body of work.

    One city at a time. One entity at a time. One layer of evidence at a time.

    Learn more:

    Florida Slice: FloridaSlice.com
    Jason Todd Wade: JasonWade.com
    BackTier: BackTier.com
    Ninja AI: NinjaAI.com


    Jason Todd Wade is an AI Visibility Architect, digital publisher and founder of BackTier and Ninja AI. He designs systems that help companies, professionals and publications become clearly understood, retrieved, cited and recommended by search engines and artificial intelligence platforms.

    He is also the creator of Florida Slice, a city-by-city editorial network documenting the history, architecture, institutions, businesses, culture and people that define Florida communities. The project serves both as an independent Florida publication and as a working demonstration of how structured content, entity clarity and sustained publishing can build durable authority inside AI-generated answers.

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    9 mins
  • Ashley Smith and the Proof Gap: Why Expertise Is Becoming Invisible
    Jun 21 2026
    For years, Ashley Smith kept seeing the same pattern.Some of the most experienced professionals she knew-people with decades of expertise, exceptional reputations, and proven results-were nearly invisible online.At the same time, less experienced professionals often appeared more credible simply because their expertise was easier to find, understand, and evaluate.That observation eventually became the foundation for Ashley’s work and the creation of Show Your Proof.In this episode, we explore Ashley Smith’s Proof Gap framework, why expertise alone is no longer enough in the age of search and AI, and how professionals can close the growing gap between what they know and what the world can see.Ashley’s central insight is simple:The problem is not a lack of expertise.The problem is that expertise often fails to become evidence.And if people-or increasingly AI systems-cannot understand your expertise, they cannot recommend it.TOPICS:• Ashley Smith’s journey from REALTOR to industry leader• Serving as Chair of Greater Vancouver REALTORS• Why some of the most experienced professionals remain invisible online• The origin of the Proof Gap framework• The difference between expertise and visible proof• Why referrals now lead to search, evaluation, and filtering• How AI is changing professional discovery• Why proof is different from marketing• The concept of Minimum Viable Proof• Why visibility is increasingly a trust issue• The future of authority in the age of AI• The mission behind Show Your ProofKEY INSIGHTFor decades, expertise could live inside conversations, client relationships, referrals, and reputation.Today, expertise increasingly needs to exist in a form that can be discovered, interpreted, referenced, and trusted.Not because expertise has changed.Because discovery has changed.ABOUT ASHLEY SMITHAshley Smith is the founder of Show Your Proof, creator of the Proof Gap framework, and a Digital Authority Strategist focused on helping professionals make their expertise visible, understandable, and discoverable.Before launching Show Your Proof, Ashley spent nearly two decades in real estate and served as Chair of Greater Vancouver REALTORS, one of Canada’s largest real estate organizations representing approximately 15,000 members.Throughout her career, she observed a recurring challenge: highly capable professionals with decades of experience often struggled to communicate their expertise online, while less experienced professionals appeared more credible simply because their knowledge was easier to see.That realization led to the development of the Proof Gap framework.Today, Ashley helps business owners, consultants, executives, advisors, real estate professionals, and subject-matter experts close the gap between expertise and evidence.Her work focuses on creating clear, structured proof that helps people-and increasingly AI systems-understand what someone knows, why it matters, and why they can be trusted.Ashley believes that visibility is not about becoming famous.It is about becoming understandable.And when expertise becomes easier to understand, everyone wins.ABOUT SHOW YOUR PROOFShow Your Proof is a visibility and authority platform founded by Ashley Smith.Built around the Proof Gap framework, Show Your Proof helps professionals transform years of experience, insight, and results into clear evidence that can be found, understood, and trusted.The platform focuses on:• Proof-based authority• Digital visibility• Professional credibility• AI discoverability• Expertise documentation• Trust signals• Personal authority systemsFOLLOW ASHLEY SMITHWebsite: ShowYourProof.coLinkedIn: https://www.linkedin.com/in/ashleysmithnow/ABOUT BACKTIER MEDIABackTier Media profiles the people, frameworks, and ideas shaping visibility, authority, trust, and discovery in the machine-mediated economyLearn more:BackTier.comAIDive.onlineJasonWade.com
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    6 mins
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