AI Beyond the Chatbot: The Shift to Intelligence Transformation, with Jeff Winter

Is your AI strategy actually transforming your business, or just fixing small problems?

In this episode of the Zeroed-In Podcast, host Olivier Bloch sits down with Jeff Winter, Vice President of Commercial Strategy at Belden, to deconstruct the hype surrounding AI in industrial automation.

Manufacturing produces more data than almost any other industry, yet most companies are stuck in the "ROI Trap"—hitting small financial goals while failing to fundamentally change how they operate.

Jeff reveals why the industry is moving beyond "Digital Transformation" into what he calls Intelligence Transformation.

In this episode, we discuss:- The ROI Paradox: Why 99% of projects show a return even when the transformation fails.- Point vs. Enterprise Intelligence: Moving from predicting a single failure to understanding enterprise-wide impact.- The Digital Twin Myth: Why it’s an operating concept, not just a software you buy or a 3D graphic.- The Contrarian Take: Why AI itself is becoming a commodity and where the real competitive advantage lives.

About Jeff Winter:Jeff is a leading voice in industrial automation. He is known for his research-backed, documented approach to industry trends and his ability to bring complex data into reality.

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