#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou

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#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou

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Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation. 00:00 Introduction to Kathy Argyriou and Freewheel 02:11 Kathy's Journey from Greece to Ad Tech 06:10 Explaining Programmatic Advertising 09:25 The Data Currency Dilemma in Streaming 14:01 To Fill or Not to Fill? 19:25 The Future of FAST Channels 20:25 Challenges of Live Streaming Events 25:02 Interactive Innovation 26:05 Diversity in Ad Tech 29:33 Advice for the Next Generation in Ad Tech Find us at www.amagi.com. Send us questions and comments at ben@amagi.com Produced by Next Chapter Podcasts Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.

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