5: Putting the Marketing Lifecycle Model into Practice
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5: Putting the Marketing Lifecycle Model into Practice
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Summary
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what "marketing actualization" really looks like.
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