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10K Steps - Born from a Billboard, Not a Lab

10K Steps - Born from a Billboard, Not a Lab

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Summary

Julia Cartwright explores how 10,000 steps became the global fitness standard—tracing it back to a 1965 Japanese pedometer marketing campaign, not lab-tested science. We examine Dr. Hatano's observational research, Olympic-era health trends, and why this catchy number spread worldwide despite mixed scientific evidence on optimal daily step counts.

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