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UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

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UX Strategy

By: Jaime Levy
Narrated by: Jaime Levy
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Buy Now for £12.98

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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
©2021 Jaime Levy (P)2021 Jaime Levy Programming & Software Development Software Development Technology Software Business Inspiring Thought-Provoking Marketing Product Strategy
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Great book that covers the basic of creating ux strategies. This is a must read for junior and mid level designers.

Great book for junior to mid UX designers

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Jaime has a talent for explaining the complexity of the end to end UX process with simplicity, as well as how it intersects with business strategy. This is a valuable listen for anyone who's interested in tapping into the expertise of a true veteran of a constantly evolving industry.

Distilled lessons from a wealth of experience

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Jaime’s narration was excellent. She gets straight to the point and explains the concepts of UX strategy in the most simplistic way. Lots of focus on research, talking to your users, validating your ideas, and presenting them to stakeholders.

I would highly recommend this book to anyone willing to venture into UX strategy, product management and aspiring startup founders.

A favourite I often return to !

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I loved Jamie's first version of this book! Truthfully I did not imagine it could improve or enhance my knowledge of UX strategy further - to the extent I was listening to the second edition.

UX professionals hands-on frameworks for how to merge UX design, research and business strategy together to build products people need.

Jamie provides usable and real-world examples that illustrate effectively "how to win with UX strategy" within your organisation.

How to define value propositions and validate target users through provisional personas and customer discovery techniques
How to explore marketplace opportunities by conducting competitive research and analysis
How to design experiments using rapid prototypes that are focused on the business model
How to conduct online user research to gain valuable insights quickly on any budget
How to test business ideas and validate marketing channels by running online advertising and landing page campaigns

If you already have Jamie's first version of this book, you will still gain so much by extending your purchase to the audio and updated 2nd version,

After listening, I really felt this is an integral part of the UX Curriculum. One that is accessible to all levels and backgrounds.

Integral part of the UX curriculum for all

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The UX Strategy book has become a permanent part of my arsenal. Jaime's advice on how to move a product from an idea to reality has proven invaluable. I am a senior UX practitioner and her words have played a big part in allowing me to go back to basics. They have really helped me to consolidate my thoughts and focus on what is important.

She lays clear the perfect strategic path and provides endless tips and tricks. I have learned through Jaime how to better tease out a business strategy, develop a worthwhile value proposition, validate a concept through user research and market analysis, and how to translate the findings from research into something that can be further tested and validated with the intended audience.

The Audible version has really augmented my understanding of the text in the book. Hearing it in the author's voice has given it a deeper meaning for me. The nuance in meaning has been brought to life.

I strongly recommend that you listen to the recording for depth of understanding, keep the book on your desk as a permanent reference and download the accompanying toolkit to make your UX working life a whole lot easier!

UX strategy, brought to life in a practical way

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