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The Practice

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The Practice

By: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.


© Seth Godin 2020 (P) Penguin Audio 2020

 Creativity Creativity & Genius E-Commerce Marketing Marketing & Sales Personal Development Psychology Psychology & Mental Health Sales & Selling Inspiring

Critic reviews

Seth Godin may be the ultimate entrepreneur for the information age
It's easy to see why people pay to hear what he has to say
Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off
If Seth Godin didn't exist we'd need to invent him
If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin
Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun
This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found
The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream
Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are
With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it
All stars
Most relevant
Seth again at his best. The Practice is one of those books you need by your side. If you’re a creative, entrepreneur or anyone who cares about changing the world through their work, you need to listen/read this book.

Excellent! Just excellent!

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Thanks Seth for this amazing book. As a musician it solves a lot of internal questions

Very important for artists

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Short & Inspirational. I like Seth Godin style, but sometimes I feel that his books have only a few really good ideas. Not in this case. I find this book very Inspirational.

Short & Inspirational

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loved the book, there were so many points covered but the punch sharp delivery of them kept the energy of the book high & kept me engaged.

it's been such a great source of insperation whilst working on a new project, it really helped me stay on track, ask myself the rite questions & do the work, no matter what 🙂.

it's one of those books your sad to end but grateful for the awesomeness, I'm going to jump straight back in for round 2.

if you read this, I'm sending you a big slice of love, have a great day or night! 💛

it's a bunch of golden nuggets

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Pithy and clear ideas are the backbone of this inspiring book. Definitely one for those who are a bit stale or stuck. I loved the audio book version narrated by Seth himself.

Another inspiring gem from Seth Godin

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