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The Complete Guide on How to Start a Business

Discover the Secrets to Launching Small Companies, LLC, Mastering Business Planning, Accounting, Marketing, Exit Strategies, Operational Tactics & More

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The Complete Guide on How to Start a Business

By: Eric Horowitz PhD
Narrated by: Donald Ries, Startup Funding Studio, MBA Entrepreneurship Booth, E-Commerce Lab
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The Only "Idea-to-Launch" Guide You’ll Ever Need: Master the Process from Concept to Cash Flow, Without an MBA.

Tired of dreaming about financial freedom? Stop freezing at business jargon and start building a stable, profitable company, even if you’ve never launched anything before.

This isn’t a textbook. It’s a practical, no-fluff roadmap you can listen to on your commute, at the gym, or while you work. We remove confusion and turn your spark into a cash-flowing business that brings purpose and freedom.

Do words like “working capital” or “P&L” make you anxious? You’re not alone. Most guides overwhelm beginners. This audiobook delivers simple, crystal-clear action plans for realworld success.

Stop Guessing and Start Building

Listen and learn how to:

  • AVOID Failure (Validation): Test demand in under seven days with the “Customer First” method.
  • NAVIGATE Red Tape (Legal): Cut through LLC and tax choices to pick the right setup.
  • CREATE a Simple Plan: Build a one-page plan that keeps you focused and attracts partners.
  • GET Your First 10 Customers: Use proven, low-cost tactics that convert leads into loyal fans.
  • MANAGE Your Money: Control cash flow and avoid three tax pitfalls that sink startups.

Forget jargon and debt. Picture waking up knowing your business is growing, your income rising, and you’re in control of your future.

This audiobook is your shortcut and pocket mentor, with tools, motivation, and proven strategies to bring your vision to life without burnout or debt.

Includes a companion PDF with editable templates, startup checklists, cash-flow trackers, and guided exercises to turn ideas into results.

PDF BONUS: BUSINESS BUILDER’S TOOLKIT & ENTREPRENEUR’S ACTION PACK.

Buy this audiobook now to start building your future TODAY!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Eric Horowitz, PhD, MBA (P)2025 Eric Horowitz, PhD, MBA
Business Development Business Development & Entrepreneurship New Business Enterprises Small Business Business Management Marketing
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Listener received this title free

The pipeline structure, daily activity targets, and follow-up cadence were exactly what I needed. I paused, set tasks in my CRM, and resumed listening. Within a week, I rescued two stalled deals. The examples felt realistic and ready to use.

Sales Playbook I Could Implement Immediately

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Listener received this title free

The four-email welcome series is worth the listen alone. I drafted mine while the chapter played and scheduled it the same day. Open and click rates were strong from the start. Simple and effective.

Email Marketing Blueprint That Converts

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Listener received this title free

The bonus section connects strategy to execution - Apple’s product focus, Toyota’s lean, Amazon’s customer obsession. Each includes a principle, a tactic, and a result. Hearing them after the how-to chapters made the lessons stick. Great capstone to the book.

Case Studies That Tie Everything Together

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Listener received this title free

CAC, LTV, payback - these numbers were explained with plain examples. I set up a simple dashboard with three metrics after listening. The book tells you what to track first quarter so you don’t drown in data. Very founder-friendly.

Data and Metrics Finally Feel Accessible

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Listener received this title free

The journey-mapping exercise exposed friction in my checkout flow. I removed two steps and added a post-purchase email. Abandonment dropped the following weekend. Clear, quick wins.

Customer Experience That Drives Revenue

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