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Scientific Advertising

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About this listen

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom Marketing Marketing & Sales Advertising
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Lacked substance for b2b business. Ithis is short as a plus. I regret having spent 9 euros on this

Pretty useless if you need to understad b2b communication

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A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this

Great - quick - superb

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a good read that reminded me of the power of advertising and the need for it to be scientific as opposed to general would highly recommend for anyone to read if they do advertising

intense book with lots of messages

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I really enjoyed this book, easy to understand everything. I definitely listen the book again when i will start to advertise my business.

Great book.

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You might find one or two useful tips if you are new to advertising but nearly all the advice given applies to advertising in the 1950s and 60s

Outdated

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