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Guerilla Marketing Weapons

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Guerilla Marketing Weapons

By: Jay Conrad Levinson
Narrated by: Barrett Whitener
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Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.©1990 Jay Conrad Levinson; (P)1996 Blackstone Audio Inc. Marketing Marketing & Sales Business
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Critic reviews

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)
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Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..

Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.

Any additional comments?

I expected more detailed information on topic...

Data is more abstract

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This book is way out of date, full of grey word filling paragraphs about nothing or repeating itself over an over again (if I hear the word Guerrilla one more time..) also it is read by a very annoying voice that over enunciates words like Marketing.



There are ideas in this book and some people may get something out of it but it will drive you mad in the process. If you have a business already you really should know all these so call Weapons.

Out of date rubbish

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Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

Great emphasis on the "weapons"

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