Corporate Storytelling
Tell Them Your Story
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
Corporate Storytelling
Buy Now for £10.30
-
Narrated by:
-
Joyce Moseley
Summary
Corporate storytelling is about winning. It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably and it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take. What are stories? Why are they so powerful and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations? This audiobook explores storytelling for business managers and consultants who present in the boardroom.
©2014 Ade Asefeso, MCIPS MBA (P)2014 Ade Asefeso, MCIPS MBA