Why Apple Is Building Its Own Search Engine

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Why Apple Is Building Its Own Search Engine

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In this episode, Lucas and Luna explore Apple's quiet but ambitious effort to build a web search engine from scratch, aiming to reduce reliance on Google. They break down the strategic reasons: from protecting user privacy and capturing search ad revenue to integrating search deeper into Siri and Spotlight. Specific numbers include the estimated $15 billion Google pays Apple annually to remain the default search engine on iOS, and the potential $30 billion market Apple could tap. They also examine how Apple's approach differs from Google's, focusing on on-device indexing and privacy-preserving ad models. The conversation touches on the technology behind Applebot, the web crawler Apple has been running since 2015, and how the company is gradually extending its search capabilities across iOS, macOS, and visionOS. A must-listen for anyone tracking Apple's long-term platform strategy. #Apple #SearchEngine #Google #Privacy #Applebot #Siri #Spotlight #iOS #macOS #visionOS #SearchAds #WebCrawler #Technology #TechPodcast #BusinessPodcast #FexingoBusiness #MacAndApple #Ep92 Keep every episode free: buymeacoffee.com/fexingo

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