Context is the new cookie.

Tim Castle is joined by Andrea Tortella, CEO of thrad, to explore the future of advertising in AI conversations.

As consumers move from searching to asking, comparing and deciding through AI tools, brands face a defining opportunity: become useful at the exact moment intent is created.

Andrea shares how thrad is approaching brand-safe conversational advertising, ad opportunity detection, AI guardrails, targeting in ChatGPT and LLM environments, and more meaningful brand interaction.

They discuss why conversational ads could improve full-funnel marketing ROI, why speed matters in the new AI economy, and how the fastest-moving marketers may unlock one of the biggest economic-arbitrage opportunities in modern advertising.

• Interaction with the brand and the future of marketing
• How Thrad and Conversational ads improve ROI and full funnel marketing
• Why the companies that move the fastest will win
• Advertising at the speed of culture and thought
• Why Ads on LLMs is a massive opportunity for economic arbitrage for marketers who move fast

For CMOs, founders, marketers, agency leaders and anyone shaping the future of AI marketing, this is an essential conversation.

Key themes: AI advertising, ChatGPT targeting, LLM ads, conversational advertising, brand safety, ad tech, marketing ROI, contextual targeting, full-funnel marketing and the future of the CMO.

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