What Leaders Are Getting Wrong About the Customer Experience featuring Magnus Cole cover art

What Leaders Are Getting Wrong About the Customer Experience featuring Magnus Cole

What Leaders Are Getting Wrong About the Customer Experience featuring Magnus Cole

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What Leaders Are Getting Wrong About Hiring, CX, and Systems — and What Actually Works

* Why are leaders the last to know what's actually broken — and is "eating your own dog food" the fix they keep skipping?

* When a corporate policy creates chaos for both customers and frontline employees, who has the authority to override it — and what happens when someone finally does?

* Are your efficiency metrics quietly killing the repeat business that funds your entire operation?

* What does a hiring process optimized to fill today's role cost you when it comes to building tomorrow's leaders?

* When JetBlue planes were frozen on the tarmac in 2007, one manager defied corporate guidance to do right by stranded customers — was it the wrong call or the only call?


Guest Info:

* Magnus Cole

* magnuscole.one@gmail.com

* Director of Airport Innovation

* LinkedIn: https://www.linkedin.com/in/magnus-cole-05789a4/


Born in Pittsburgh, PA and the youngest of five, Magnus earned his BA from Loyola Marymount University and his MBA from Dowling College. He is an innovative, people-centered aviation leader with more than three decades of progressive experience spanning airport operations, customer experience, innovation strategy, regulatory compliance, and large-scale team leadership.


Magnus is known for building safe, inclusive, and high-performance cultures while driving operational excellence and delivering creative solutions that enhance customer experience and organizational efficiency. He has lead cross-functional teams, developed future leaders, managed multimillion-dollar operations, and built partnerships with airports, government agencies, and a wide span of Aviation stakeholders.

He is a proud husband to Sonja and father to Miles and Max.

Host Info:

JP Dumas, former CX executive

* LinkedIn: https://www.linkedin.com/company/cx-growth-strategies-llc

* Facebook: https://www.facebook.com/Confessionsofacxexec

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