Steve Jobs and the iPhone That Almost Wasn't
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Steve Jobs and the iPhone That Almost Wasn't
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On this episode of Our American Stories, on January 9, 2007, Steve Jobs stepped onto the stage at Macworld and unveiled a device that would forever change the way we communicate. To the audience, it looked like a flawless presentation. Behind the scenes, however, Apple engineers were bracing for disaster. The iPhone prototype was so fragile that Jobs had to follow a carefully rehearsed sequence of demonstrations, secretly switching between multiple devices to keep the presentation from crashing.
Our own Greg Hengler shares the remarkable story behind one of the greatest product launches in business history.
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