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The hard conversations you keep avoiding are costing you more than money. In this solo episode of Focus on the Fun Stuff, I unpack why business owners avoid difficult conversations - with team members, clients, and ourselves - and the four-step approach I now use to have them quickly.

Inspired by Patrick Lencioni's The Motive, I talk through the shift from "reward-centred" to "responsibility-based" leadership, why most avoidance is a motivation problem rather than a skill problem, and the simple two-step test that tells you whether you're genuinely waiting for the right moment or just dodging the discomfort.

⏱️ In this episode:
– Why the conversations you're not having drain your energy, focus and money
– The Motive by Patrick Lencioni, and the one line that stopped me in my tracks
– The two-step test: are you waiting, or avoiding?
– My four steps for having the hard conversation — fast

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