How Marketing Automation Ignores Customer Time Zone Signals

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How Marketing Automation Ignores Customer Time Zone Signals

Listen for free

View show details

Marketing automation workflows blast emails at the same time for everyone, ignoring where customers actually live. Lucas and Luna dive into a real case: a hotel chain that saw open rates jump by 34 percent when they started sending post-stay surveys based on the customer's home time zone, not the hotel's. They break down why most platforms default to the sender's local time, how IP-based geo-detection is often blocked, and what the fix looks like: time zone tables, mobile time API lookups, and careful handling of daylight saving changes. A concrete episode for anyone who's ever gotten a 'Good morning' email at 9 p.m. #MarketingAutomation #CustomerExperience #TimeZone #EmailMarketing #AutomationWorkflows #Personalization #HubSpot #Marketo #FexingoBusiness #BusinessPodcast #MarTech #CustomerJourney #OpenRates #DataQuality #GeoLocation #DaylightSaving #MobileMarketing #HotelMarketing Keep every episode free: buymeacoffee.com/fexingo

No reviews yet