How B2B Brands Use Podcasting for Pipeline Growth

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How B2B Brands Use Podcasting for Pipeline Growth

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Episode 56 of The Growth Operator explores how B2B brands are leveraging podcasting as a strategic channel for pipeline generation. Lucas and Luna dive into the specific case of Drift's podcast 'Drift & The Revenue Engine,' which generated over $1 million in attributed pipeline in a year. They discuss the shift from thought leadership vanity metrics to direct conversion tactics, including guest-driven ABM, mid-roll CTAs, and repurposing episodes into prospecting assets. The hosts also address the ROI challenge: how to measure attribution in a channel that often operates on delayed response. Practical advice for B2B marketers considering a branded podcast. #B2BPodcasting #PipelineGeneration #Drift #VideoPodcast #AccountBasedMarketing #ThoughtLeadership #ContentMarketing #PodcastROI #B2BMarketing #RevenueEngine #TheGrowthOperator #FexingoBusiness #BusinessPodcast #MarketingStrategy #SalesEnablement #PodcastAttribution #ABM #LeadGen Keep every episode free: buymeacoffee.com/fexingo

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