This week at The Kids Table, Jen and Gunnar sit down with Justin Cross, founder of Earn Your Booze and a man whose entire philosophy can be summed up in one simple idea: Earn it.

What starts as a conversation about fitness, training, and the early days of bodybuilding quickly turns into a much bigger discussion about confidence, discipline, mentorship, and why so many people today feel disconnected from their own potential. Justin shares stories from his military background, the origins of the Earn Your Booze movement, and the lessons he's learned helping men push through physical and mental barriers.

Along the way, the group dives into everything from Arnold Schwarzenegger's influence on an entire generation of lifters to why struggle is often the missing ingredient in personal growth. They discuss modern comfort culture, raising resilient kids, coaching through failure, building confidence through action, and why the gym remains one of the best places to practice life.

It's a conversation about earning rewards, embracing discomfort, and learning that the things worth having usually live on the other side of effort.

Whether you're chasing a new PR, building a business, raising kids, or simply trying to become a stronger version of yourself, this episode is packed with reminders that confidence isn't something you're born with. It's something you build.

So grab a drink, pull up a chair, and ask yourself one question: have you earned it yet?

Thank you to our sponsors for supporting the show!

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Justin Cross:

Insta - (https://www.instagram.com/justin.j.cross)

Website - (https://earnyourbooze.com/)

Produced and Edited by: The Cast Collective (Nashville, TN)

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