How B2B Brands Use Voice of Customer for Pipeline Growth

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How B2B Brands Use Voice of Customer for Pipeline Growth

Listen for free

View show details

In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are systematizing Voice of Customer (VoC) data—not just for product feedback, but as a direct pipeline acceleration tool. They break down the specific tactics used by Gong and Drift to turn customer call insights and chat transcripts into targeted sales sequences, upgrade triggers, and churn prevention signals. The hosts also walk through a concrete example: how a cybersecurity SaaS company increased its upsell conversion by 40% after structuring VoC data from support tickets and win/loss calls. Lucas and Luna discuss the tools (like Chorus.ai and Qualtrics) and the organizational shifts needed to make VoC a revenue function, not just a research project. If you're in B2B revenue operations and wondering how to get more value from the customer conversations you already have, this episode gives you a repeatable framework. #VoiceOfCustomer #B2BMarketing #PipelineAcceleration #RevenueOperations #CustomerInsights #Gong #Drift #ChorusAI #Qualtrics #SalesEnablement #CustomerRetention #UpsellStrategy #ChurnPrevention #WinLossAnalysis #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo

No reviews yet