How B2B Brands Use Retargeting on LinkedIn for Pipeline

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How B2B Brands Use Retargeting on LinkedIn for Pipeline

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Episode 52 of The Growth Operator explores how B2B brands are using LinkedIn retargeting to re-engage cold leads and shorten sales cycles. Lucas and Luna break down a case study from a cybersecurity company that increased demo requests by 34% with a three-step funnel: website retargeting, content engagement retargeting, and account-based video ads on LinkedIn. They discuss audience segmentation, frequency caps, and how to measure true incrementality versus cannibalization. Plus, a candid moment on how listener support keeps the show ad-free. #LinkedInRetargeting #B2BMarketing #AccountBasedMarketing #PipelineGeneration #SalesFunnel #CybersecurityCaseStudy #LinkedInAds #RetargetingStrategy #IncrementalityTesting #AudienceSegmentation #ContentRetargeting #VideoAds #DemoConversion #B2BSales #MarketingROI #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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