In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (01:31) Introduction
• (05:11) Labeling demand
• (11:27) Disease resistance
• (14:31) Technology preference
• (21:31) Cost insights
• (23:41) Farmer trust
• (33:11) Final questions

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

* DietForge

* dsm-firmenich

- Topigs Norsvin

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