How the Ferrari Board Manages Brand Scarcity

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How the Ferrari Board Manages Brand Scarcity

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In this episode of Boardroom Conversations with Fexingo, Lucas and Luna examine how Ferrari's board has deliberately managed brand scarcity to maintain exclusivity and pricing power. They trace the story from Enzo Ferrari's original vision through the IPO in 2015 and into 2026, focusing on how the board deliberately caps production at around 14,000 cars per year to preserve demand. The hosts discuss a 2025 decision to maintain internal combustion engine models alongside hybrids as an example of the board's willingness to defy industry trends. They also explore how the board balances family control via Piero Ferrari's 10% stake with the demands of public shareholders. The episode reveals how Ferrari consistently achieves an operating margin above 20 percent and a market capitalization exceeding $80 billion, making it one of the world's most valuable automakers by profit rather than volume. #Ferrari #BoardroomConversations #FexingoBusiness #BusinessPodcast #BrandScarcity #LuxuryStrategy #AutomotiveIndustry #CorporateGovernance #BoardOfDirectors #EnzoFerrari #PieroFerrari #IPOSuccess #LuxuryBrands #PricingPower #ScarcityModel #BusinessStrategy #ExecutiveLeadership #Finance Fexingo founder and producer: Ibnul Jaif Farabi Keep every episode free: buymeacoffee.com/fexingo

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