Austyn Roth: From Mowing Lawns at 11 to Selling Lucky Landscaping at 23
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This week on Trades Talk, Justin White sits down with Austyn Roth, founder of Lucky Landscaping in Jupiter, Florida. Austyn started mowing lawns at 11, financed a golf cart at 14 with a 10 percent loan from his dad, hired a driver at 15 because he was too young to drive, and sold the company to Landscape Workshop before he turned 23.
In this episode:
- How a teenage debt strategy turned a push mower into a multi million dollar Class A commercial route
- The 5 mile radius rule that built $4 million in revenue from just 15 customers
- Why Austyn said no to install work — and watched his maintenance margins jump
- Why his next company, Lucky Portables, is being built to be owned by the employees
Austyn's trade secret is simple. Hire people better than you, every single time. If you don't train your replacement, you stay stuck where you are.
If you're a young founder, a maintenance company chasing route density, or an operator wondering what life after the sale actually looks like, this one is a fast yes.
JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/ 5th Annual K&D Water Summit: https://www.eventzilla.net/e/5th-annual-central-coast-water-summit-2138673574 Leanscaper: https://www.jwhitegroup.com/leanscaper