Have you ever bought something and immediately wondered, "Why did I spend money on that?"

In Episode 58 of The Money Alchemist Podcast, Brent sits down with Dr. Bryan Buechner, marketing professor at Xavier University and expert in consumer psychology, to explore the hidden forces that influence our financial decisions every day.

Together they discuss how marketing shapes behavior, why self-control is more complicated than simply "spending less," and how consumers can make better purchasing decisions in a world filled with endless choices, targeted advertising, social media, AI recommendations, and subscription services.

They also dive into topics such as Costco's cult-like customer loyalty, the rise and fall of Peloton, the psychology of pricing, consumer biases, AI shopping assistants, decision fatigue, loyalty programs, and how understanding consumer behavior can ultimately help you become a better steward of your money.

Whether you're trying to spend more intentionally, improve your financial habits, or simply understand why companies market the way they do, this episode offers practical insights that can help you make better decisions with your money.

Managing Director, National Wealth Management Group www.nwmgadvisors.com Sign up for Ben’s newsletter at www.karatstick.com Follow him on X @thekaratstick https://www.linkedin.com/in/ben-nwmg/

Founder & Advisor, Infinite Wealth Planning www.infinitewealthplanning.com https://linkedin.com/in/brent-gargano-cfp®-2067b573

Comments or questions? www.nwmgadvisors.com.