What if the biggest thing holding your pet business back is constantly checking what everyone else charges?

In this episode, Vicky challenges one of the most common habits in the pet industry: comparing your prices to your competitors.

Whether it’s asking in Facebook groups, searching local websites or worrying about being the most expensive provider in town, many pet professionals base their pricing decisions on what others are doing rather than what their own business actually needs.

The problem? Every business is different.

Vicky explains why copying competitors’ pricing can damage profitability, create unnecessary pressure and prevent you from building a sustainable business.

In this episode, she covers:

• Why price-checking competitors can be harmful to your business
• The importance of understanding your own costs and financial goals
• The myth that clients won’t pay fair prices for quality services
• How to communicate your value with confidence
• Why profitability matters more than simply being busy or fully booked

This episode is a reminder that successful businesses aren’t built by following the crowd — they’re built by understanding their numbers and making strategic decisions.

If you’re tired of second-guessing your prices, this conversation will help you focus on what really matters.

• Constant price comparison can undermine profitability and business growth.
• Every pet business has different costs, goals and financial requirements.
• Pricing decisions should be based on your own numbers, not your competitors'.
• Many clients are willing to pay fair prices when they understand the value being provided.
• Clear boundaries and confident communication strengthen your professional reputation.
• Success should be measured by profitability and sustainability, not simply being busy.

Podcast Sponsor – Lopay

This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.

Find out more about Lopay and how it can support your pet business here:

👉 https://merchant.lopay.app/ref/thepetaccountant2000

🐾 Join Us at Pet Pro Expo 2026

If you’re serious about growing your pet business, you need to be in the room.

👉 https://www.petproexpo.co.uk/

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow. 🐾