The Dealership Marketing Vendor Bubble
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The Dealership Marketing Vendor Bubble
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Most dealership marketing vendors sell dashboards, attribution, AI buzzwords, and assisted conversions while dealers are still asking the only question that matters: did this help sell cars?This episode breaks down why the vendor bubble is cracking in 2026 as affordability pressure, compliance, fixed ops retention, and real CRM outcomes matter more than vanity metrics.
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