The Secret to Simplifying Your Scale with Michael Ritsema
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What if growing your business actually made life LESS stressful?
In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Mike Ritsema, CEO of i3 Business Solutions, about how he scaled a struggling IT services company into a $10M+ recurring revenue business through acquisitions, specialization, and operational systems.
Mike shares the difficult realities behind entrepreneurship:
✔️ Maxing out personal credit lines
✔️ Going months without taking a paycheck
✔️ Surviving the 2001 tech recession
✔️ Watching 9/11 unfold while fearing the business would collapse
✔️ Navigating the Great Recession and COVID
✔️ Managing complicated business partner buyouts
Instead of slowing down, Mike leaned into growth and built a stronger company through recurring revenue, acquisitions, and organizational focus.
In this episode, we discuss:
✔️ Why buying a business can outperform starting one from scratch
✔️ The hidden operational cost of employees wearing multiple hats
✔️ How specialization improves service quality and execution
✔️ Why recurring revenue transformed the company
✔️ The operational benefits of scaling beyond 50 employees
✔️ How acquisitions simplified leadership responsibilities
✔️ EOS, Traction, and operational accountability systems
✔️ Why referrals remain the highest-quality lead source
✔️ Building premium service businesses with stronger margins
✔️ The value of peer groups, masterminds, and mentorship
Mike also shares lessons on:
✔️ Leadership during economic uncertainty
✔️ Scaling service-based businesses
✔️ Delegation and operational clarity
✔️ Managing company culture after acquisitions
✔️ Why lifelong learning matters for entrepreneurs
👉 Connect with Michael Ritsema and learn more about i3 Business Solutions:
* i3 Business Solutions: https://i3bus.com/
* Michael Ritsema on LinkedIn: https://www.linkedin.com/in/michaeljritsema
📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )
Chapters:
00:00 On the Brink
01:11 From IBM to Ownership
02:32 Buying Not Starting
05:37 Early Struggles and 9 11
09:16 Recession Pivot and Plateau
11:41 Too Many Hats
13:43 Partner Buyouts and Recurring Revenue
16:58 Bored Then Bought a Rival
20:46 Scale With Less Stress
24:30 Systems and Priorities
26:02 Weekly Priority Discipline
26:47 Client Value Over Noise
27:23 Networking for Acquisitions
28:25 Merging Company Cultures
30:56 One Role One Rock
34:27 Specialization at Scale
36:20 Pricing Power and Saying No
38:07 Scaling Advice and Mentors
41:50 Peer Groups and Benchmarks
43:56 Owner KPIs for Growth
45:36 Rapid Fire Takeaways
47:37 Unlikely Mentor Story
49:34 Wrap Up and Where to Connect
Keywords: Mike Ritsema, Jeremy Shapiro, recurring revenue, IT business, managed services, EOS, Traction, business acquisitions, entrepreneurship, business systems, MSP growth, leadership, scaling a business, service business growth, business strategy
#businessgrowth #Entrepreneurship #RecurringRevenue #Leadership #BusinessStrategy #Podcast
Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast
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